The rhetorical triangle comprises pathos ethos and logos, all of which are methods of persuasion. Ideally, all three plans would be used in a single persuasive argument, sales presentation, speech, or advertisement. We’ll walk you through the steps of using each technique and provide some killer case studies, and unwrap the pathos ethos and logos triangle.
What are Pathos Ethos and Logos
Ethos is the method of persuasion that wins over listeners by stressing the speaker’s trustworthiness. Invoking the more significant “character” of a speaker, presenter, writer, or company is at the heart of ethos advertising.
The objective of using ethos examples is to persuade the target audience that the advertised product is trustworthy and moral. When someone you value agrees with your choice, you’re likelier to stick with it.
How to Use Pathos Ethos and Logos
Pathos ethos and logos can be used in the following ways:
Pathos ethos and logos in advertising
Just what are some examples of effective marketing strategies? They’re the visual argument for a product’s worthiness to a potential customer.
If you can attribute the development of persuasive advertising to anyone, it would be Aristotle. He divided the methods of persuasion into “ethos,” “pathos,” and “logos” about two thousand years ago.
Pathos ethos and logos in rhetorical analysis
Rhetorical analysis examines a piece of writing through the lens of rhetoric. This indicates that it is more concerned with how the author is expressing it, including their aims, strategies, and appeals to the audience, than than what the author is saying. In the same way that other essays are organized, a rhetorical analysis consists of an introduction that states the thesis, a body that analyzes the text directly, and a conclusion that summarizes the entire thing.
This is the overarching purpose of ethos in advertising.
In the eyes of the general public, a product gains credibility when a well-known individual endorses it.
A consumer’s admiration for a spokesperson is used in pathos ethos and logos public speaking due to the deference; the speaker is more likely to be taken seriously as an authority figure. Regarding advertising, ethos is the most effective persuasive strategy for gaining consumers’ confidence.
How does ethos function in commercials?
Finally, let’s define ethos.
Trustworthiness is of paramount importance. People of prominence have a lot of respect in modern culture. Now they are the ones marketing goods to us, regardless of whether or not they are experts in the stuff they are peddling.
Pathos Ethos and Logos Examples
Advertising with Jennifer Aniston and Glaceau bright water is an excellent example of using ethos.
For instance, Steph curry was featured in a recent Infiniti commercial. Not that he has a reputation for having good automobile taste, but his endorsement gives the product credibility.
That’s the power of ethos in ads.
Steph curry’s appearance in an infinite ad is an excellent example of a commercial with a strong ethos.
One may also use ethos rhetoric to associate a brand with universal freedoms.
When a brand takes a position for a meaningful cause, it gains credibility in the eyes of its target demographic. The “born the hard way” commercial released by Anheuser-Busch is a perfect example.
Anheuser-promotion Busch’s multiculturalism is an excellent illustration of a company’s mindset. This commercial gives some background on how Anheuser-Busch was started. It depicts Busch’s harrowing journey from Germany to st. Louis highlights the value of culture and immigration.
This is an example of commercial copy that makes use of ethos rhetoric.
Ethos is the most effective persuasive advertising tactic when highlighting a brand’s or a spokesperson’s strengths.
The Heineken commercial is an ethos example. This ad employs ethos not just to link Benicio’s renown to Heineken’s but also to poke fun at all three through comedy and overt use of ethos.
Pathos Ethos and Logos Speech Examples
How do advertisements target “plain folks?”
Ordinary people are frequently used as symbols in ethos speech.
A common sense persuasion is a form of influence in which a speaker or brand poses as a regular person to appeal to the audience’s sense of common sense and relatability. This makes them seem kind and like they would be good friends with you.
This tactic is frequently used in political commercials. Take Hillary Clinton’s “family strong” advertisement from the 2016 presidential campaign.
In her campaign videos, Hillary Clinton emphasizes the “plain folks” term to appeal to her support base. Clinton uses references to her childhood and family to humanize her, despite her riches and prominence. “plain” people are both propaganda and a logical error. However, it is a compelling advertisement with plain folks; your brand will reflect the beliefs of the average customer, which is one of the most effective forms of persuasion in advertising.
What Exactly is the Definition of Pathos?
Pathos is an appeal to the audience’s emotions as a means of persuasion. Techniques used in pathos advertising aim to evoke an emotional response by appealing to the audience’s senses, history, and shared experiences. Motivating an emotional reaction from the listener is the goal of a pathos example.
A fast method for touching the viewer’s heart is one of those adorable animals. An entire family was shattered by tragedy. It’s a tale of undying love. They are defying insurmountable obstacles. This song and its visuals are uplifting—a sharp retort.
Concerning Alternative Methods
Rhetorical tactics come in a wide variety. Explore the guide below to understand how they interact with one another or learn when to employ particular rhetorical methods.
These are all viable options for practical discourse. They have an enormously more significant impact when used together. These methods are essential for developing an in-depth grasp of the persuasive process.
Emotions trigger reactions, and in today’s consumer-centric society, the typical response is to go out and purchase. Emotional appeals, such as happiness, anxiety, and jealousy, are examples of pathos. There are several common triggers for all of them.
It only shows a model sipping on a coke. Or a tired infomercial mascot on the hunt for a more effective cure. And we’re “weary” of hearing the same old boring stuff.
The variety of advertisements using pathos not only appeal to your emotions but also seem to know what you’re going to say before you ever say it. The study of advertising pathos should begin with an examination of language.
Take a cue from general mills and cheerios’ “good go round” marketing campaign.
This cheerios ad uses pathos by injecting positive feelings with upbeat language.
When we think of the phrase “good goes around,” images of sunlight, smiling, and vibrant colors immediately come to mind.
It makes us feel good and want to think good thoughts about cheerios.
Pathos Ethos and Logos Essay Example
Here is a collection of shots from a very touching Zillow commercial if you’re looking for an excellent example of pathos in advertising. You may have noticed that the son is frequently the subject of single or medium close-up pictures.
A mother and son are shown in this Zillow commercial grieving the mother’s death. To cheer his kid up, the boy’s father looks for a new house, ideally one that is closer to the boy’s grandparents.
The boy doesn’t appear to care, but later the father discovers him and the family dog gazing at an exceptionally brilliant star. In his mind, the star represents his mother looking down on him.
An Illustration of Pathos in a Zillow Commercial
Dad uses Zillow to look for a house, finds one, and makes an offer. Then we find out that the property is near the grandparents and that the boy’s bedroom has a skylight through which he can view his mother’s star at night.
A father, a son, grandparents, and the viewer’s feelings are all used in this commercial to promote the idea that Zillow is the kind of website that may help ease the pain of loss.
The effectiveness of using pathos in commercials
Of course, sex appeal is also a significant winner among the pathos advertising strategies. If you pick up a copy of cosmopolitan, you can expect to see scantily dressed models, ripped males, and sexual innuendo.
Although the adage “sex sells” has been disputed, sexually explicit commercials’ impact is denied. Examples include Mr. Clean, who added extra spice to their namesake mascot for added laughs.
This Mr. Clean ad uses pathos by making the company’s mascot more sexually alluring.
Their improved version of Mr. Clean is ripped, making cleaning the floor a sexual experience.
The use of humor, patriotism, and snob appeal are all typical in advertisements that rely on pathos. The idea of pathos includes not just emotional appeals but also nostalgic appeals and the strategic use of music in commercials.
The notion of pathos includes using music to evoke emotion, including using *Nsync.
The use of the bandwagon method in advertising
What exactly is “bandwagon advertising?”
“bandwagon advertising” is often used as an example of pathos. It might seem strange, but you’ve undoubtedly heard it before. It makes you feel like you’re on the “winning team” if you buy this stuff. Pathos is met because it appeals to your worst social anxiety.
Commercials for old spice’s “the man your man could smell like” included this line.
Repetition and reinforcement of a message: old spice will make you into the man your man could smell like.
Comically, it encourages guys to try to out-man scent the old spice guy. Bandwagon advertising, like the “plain folks” method, is a widely used strategy in the propagandist arsenal.
Bandwagon is one of the most powerful advertising strategies because it positions your product or service on the side of the majority. You must have seen the “be like mike” commercials, right?
Excellent use of pathos: recruiting the customer to your “winning squad.”
Concerning alternative methods
Rhetorical tactics come in a wide variety. Explore the guide below to understand how they interact with one another or learn when to employ particular rhetorical methods.
To define logos, it is necessary first to determine what a logo is. Explain the meaning of the word “logos.”
If you want to win over your listeners with reasoning and explanation, logos is the method for you. Statistics, facts, charts, and graphs are all examples of logos in advertising (also known as “the logical appeal”).
Using the three pillars of persuasion—ethos, pathos, and logos—to promote the Samsung brand, we use
These Samsung commercials are a great example of the logos persuasive advertising strategy in action.
Do you ever tell someone to “listen to reason” when they don’t listen to you? To put it simply, this is what logos does. Logos advertising works best when the speaker makes an argument based on logic.
Products might look better when supported by statistics, surveys, facts, and historical data. Whether or if the information is reliable is another matter entirely…
Logo use examples from commercials
This shot list from a recent Nissan commercial serves as a fantastic illustration of the effective use of logos in advertising. When the “pro pilot” technology is activated, the camera angles and shot sizes shift:
The Nissan ad shows a father and daughter behind the wheel on the freeway. The father utilizes his considerable expertise to advise his daughter to activate the “pro pilot” technology that is now standard on all Nissan vehicles before she drives by any dangerous work.
The moment she does so, a star wars combat scenario unfolds before our eyes, distracting her to the point that she starts to drive off the road. She is saved by the “pro pilot” technology, which uses sensors to adjust the car’s course automatically.
How do these logos work? The commercial exploits the mechanical logic of having a guided system in the automobile to keep your distracted children safe. The predicament in which the daughter finds herself is all too realistic.
Is it reasonable to assume that the daughter, in this star wars parody, will attempt to wield the force using a computer program? Certainly not! What you just described is the opposite of what luke does in the film. Is it reasonable that your child should be worried about going 40 mph in a work zone? Certainly not!
Is there any semblance of reason here at all? Use logic to sell cars by pointing out that young drivers are more prone to distractions and that Nissan’s pro pilot system could save their lives one day.
Final Remarks
As you can see from these examples of pathos ethos and logos commercials, the brand should dictate the specific use of these ethos, pathos, and logos rhetorical devices. Why is this firm well-known, and for what do they specialize? Just what does it abbreviate?
Ideally, you’ve uncovered some eye-catching examples that will serve as a springboard for your creative process. If that’s the case, try getting assistance from us at nursingpapersmarket.com for your pathos ethos and logos assignment.
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